The True Value of SEO

Businesses across the globe commit huge dollars every year towards advertising campaigns using print, television and radio opportunities. However, only a tiny percentage of these businesses commit any dollars (or time) towards SEO, and they are leaving huge dollars on the table – or worse yet – in their competitor’s bank accounts!

Search Engine Optimization, or SEO, is the process of setting up your website so it is EASY for Google to find your site and display it in search results for the products or services that your company offers. In other words, if you’re a computer consultant in Calgary, you need to make it easy for Google to realize that this is your area of expertise. Most businesses will overlook this opportunity (often because they don’t fully understand it) and miss the opportunity to capture new customers in need of their services. The reality is, whether you’re set up effectively for Google or not, when someone searches for your services they will find the information they need. So either you get into the game and show up effectively online, or those sales are going to your competition! It’s that simple.